Tag Archives: scannability

7 buttons you should be using in the WordPress edit view

Wordpress Formatting Menu with selectedText

If you’re writing blog posts there are a number of formatting options you should be using regularly to make your article easier to read for users, and easier to understand for search engines (and therefore search engine optimisation). Here’ s a rundown of the 7 most important ones. Continue reading

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Writing/producing for the web: BASIC principles of online journalism (Online journalism lesson #3)

Here’s the 3rd in my series of classes in online journalism. Having already set up an RSS readers and Delicious account, a Twitter account and a blog, this week they start the news website, and learn about writing and producing for the web:

BASIC principles of online journalism: S is for Scannability

In part three of this five-part series, I look at the need for scannability in writing for the web. This will form part of a forthcoming book on online journalism – comments very much invited.

Users of news websites are generally task-oriented: they will most likely have arrived at your webpage through a search for something specific. If they don’t find that something specific fast, they will go elsewhere.

How do they find that something? Seventy-nine percent of Web users scan pages. They look for headlines, subheadings, links, and anything else that helps them navigate the text on screen. Continue reading