Around this time last year I wrote on this blog about ‘Generation Audioboo’ and the opportunities for anyone entering the field of digital journalism. A year on, there are more free tools, and more editorial choice. Google Hangouts are now ‘On Air’ for all, for example.
Students on the Interactive Journalism MA course at City University London have been setting up their own live events. Yesterday’s group ran a Google Hangout, themed around social media use for journalists. It was live on air; you can view it – and the class discussion below the video – here.
Google’s guidance on linking has just been updated to include free gifts among the factors that might count against a webpage’s ranking.
The guidance on link schemes now includes “sending someone a ‘free’ product in exchange for them writing about it and including a link” as an example of “link schemes which can negatively impact a site’s ranking in search results” Continue reading →
As a new semester nears, I thought I would anticipate the ‘What should I read?’ enquiries by sharing an aggregated reading list from the classes I teach at both Birmingham City University and City University London. Here are 10 key topics with varying numbers of books for each – I’d very much welcome other suggestions:
Having outlined some of the data journalism processes involved in the Olympic torch relay investigation, in part 2 I want to touch on how verification and ‘passive aggressive newsgathering’ played a role.
Verification: who’s who
Data in this story not only provided leads which needed verifying, but also helped verify leads from outside the data. Continue reading →
“A subeditor preparing an article for our website will, among other things, be expected to write headlines that are optimised for search engines so the article can be easily seen online, add keywords to make sure it appears in the right places on the website, create packages to direct readers to related articles, embed links, attach pictures, add videos and think about how the article will look when it is accessed on mobile phones and other digital platforms. Continue reading →
Online multimedia production has for a few years now come with the guidance to ‘chunk’ content: instead of producing linear content, as you would for a space in a linear broadcast schedule, you split your content into specific chunks of material that each tackles a different aspect of the issue or story being covered. Interfaces like these show the idea in practice best:
Nieman reports on a fascinating experiment in traffic-chasing content from Gawker which provides all sorts of insights into just how valuable that content is, and where it sits in the wider editorial mix. Here’s what they did:
“Each day for two weeks, a [different] single staff writer would be assigned “traffic-whoring duty.”” Continue reading →
Before the internet made it easier for advertisers to become publishers, they were already growing tired of the limitations (and inflated price) of traditional display advertising. In the magazine industry one of the big growth areas of the past 20 years was client publishing: helping – to varying degrees – companies create magazines which were then given or sold to customers, staff, members, or anyone interested in their field.
While the execution varies, the idea behind it is consistent: this is no longer about selling content, or audiences, but expertise – and quite often expertise in distribution as much as in content production. Continue reading →
Here is a checklist covering 8 mistakes made repeatedly by first-time web writers, which I’ve put together for one of my classes. The idea is simple: if you answer ‘No’ to any of these, carry on to the accompanying guidance that follows underneath. Continue reading →