If you’re cross-posting material online, being paid to include links in a post, or linking to material which raises ethical challenges around taste and decency, there are two snippets of HTML you should be aware of. Here’s a quick guide…
Cross posting: use canonical links
It’s not uncommon to post a copy of your work on your personal blog, or for someone to ask if they can republish on their site something you have written on yours. Continue reading →
Image by Mark Lindner on Flickr
Google’s guidance on linking has just been updated to include free gifts among the factors that might count against a webpage’s ranking.
The guidance on link schemes now includes “sending someone a ‘free’ product in exchange for them writing about it and including a link” as an example of “link schemes which can negatively impact a site’s ranking in search results” Continue reading →
Interesting post over at Vertical Leap on the apparent plan of local newspapers to sell links, revealed at an SEO conference in Brighton:
“Apparently a very large network of hundreds, if not thousands of local and national newspaper websites across the US and UK have apparently signed up to begin selling of links. The plan is for them to identify pages that have little to no traffic, and sell links in context on these pages in large quantities to manipulate Google’s search engine rankings in the favour of those sites that are linked to as a result.”
Clever as this idea may sound, the newspapers may want to research what happened when other publications tried the same approach. The Irish Independent, the Economist and The Times are among publications whose PageRank has been penalised by Google.
It’s called “linkspam” and it works like this: Continue reading →