Tag Archives: AdSense

10 ways that ad sales people can save newspapers

The biggest problem for newspapers is not falling readerships, it is falling advertising revenue. It is the move from local monopolies to a global platform where competition is everywhere, and advertising less lucrative.

For all the talk of how journalists can get a grip on new media, there’s been far too little on how ad sales people can do the same. So here I present ten ways ad sales people (and their managers) can save their jobs. Continue reading

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Blogs and Investigative Journalism: conclusion

The concluding part of this draft book chapter sums up some of the key points and looks at the future paths of investigative journalism in a new media age. I would welcome any corrections, extra information or comments.

Conclusion

Blogs and new media have undoubtedly changed the landscape of investigative journalism. In terms of its form, journalism as a whole has become more conversational, and iterative, as readers seek to contribute to the story, and journalists open more of their processes to public view. The time and space offered by the internet has provided opportunities for these conversations to take place, and for journalists to make raw material available to fuel them. And the networked nature of the Web has facilitated coordination of contributors across borders and industries, along with a now global distribution of material. Continue reading

Blogs and Investigative Journalism: draft first section

From today I’ll be blogging parts of a book chapter on ‘Blogs and Investigative Journalism’ which will form part of the next edition of ‘Investigative Journalism‘. The following is the first part, which introduces blogging in general and its relationship with journalism. I would welcome any corrections, extra information or comments.

Blogging and journalism

To ask “Is blogging journalism” is to mistake form for content. Blogs – like websites, paper, television or radio – can contain journalism, but may not. They are a platform, albeit – like other media platforms – one with certain generic conventions. Like all conventions, these have advantages and disadvantages for journalism, which this chapter aims to address. Continue reading