Cathy Watson, an experienced journalist, first set up the Uckfield News 3 and a half years ago to promote her PR business, which it has since outgrown. The site is “reactive”, says Cathy, both in the directions that it has grown, and in many of the stories that it covers: “Where I see people hunting for information, perhaps on Twitter or Facebook, about traffic hold ups or fires I make the calls to find and post answers but I don’t make the traditional daily calls.”

This is part of the ongoing Hyperlocal Voices series of interviews.

Who were the people behind the blog, and what were their backgrounds?

I set up the blog but my husband, Paul Watson, now helps with it. We are both journalists.

I have worked as reporter, news editor, sub-editor, deputy editor and acting editor moving, within one company, between the Bury Free Press, Newmarket Journal and Lynn News and Advertiser. After moving to Sussex I worked as a freelance for the Sussex Express.

Paul too worked in all jobs across the newsroom before becoming an editor. He edited free newspapers in King’s Lynn and Wisbech before moving to edit the Middy, (the Mid Sussex Times at Haywards Heath) and then the Sussex Express.

Most recently he has been looking at the future training of journalists in managing a project led by the National Council for the Training of Journalists supported by the Broadcast Journalism Training Council, the Periodicals Training Council and the Society of Editors.

The project has included a survey of employers of journalists, relevant education providers and new entrants to the profession.

He continues to work as an editorial consultant for the NCTJ.

What made you decide to set up the blog?

I started a PR business, wanted to attract the attention of local businesses and thought it would help to have an Uckfield News page on my website. I updated it daily with nibs (news in brief).

When did you set up the blog and how did you go about it?

I started the news page three-and-a-half years ago using the free Microsoft Office Live platform. After about 18 months I altered the focus of the site to Uckfield News and a year ago had a bespoke site built.

What other blogs, bloggers or websites influenced you?

None. I didn’t know people were setting up ‘hyperlocal’ sites. Everything I have done has been reactive, people liked the news so I added more of it, I tested a shopping feature and it led to the listings, the listings are now leading to more features and people who pay to list (so supporting the site) are, where possible, sources for stories.

How did – and do – you see yourself in relation to a traditional news operation?

Uckfield is on the edge of circulation areas of three paid-for newspapers. They cover the town well but can’t pick up the ‘nitty gritty’ because of commitments to other towns.

I’m particularly interested in planning applications, change within the town, shopping and business news. I concentrate on reporting facts, leaving people to add their views in the comment sections at the end of stories, and on Uckfield News Twitter and Facebook pages.

I also mix paid-for ad features in with the news.

Where I see people hunting for information, perhaps on Twitter or Facebook, about traffic hold ups or fires I make the calls to find and post answers but I don’t make the traditional daily calls and tend to avoid “shock, horror, probe”.

What have been the key moments in the blog’s development editorially?

Adding shopping, business and history features. They are a good way of bringing people back to the site on a regular basis.

What sort of traffic do you get and how has that changed over time?

It doesn’t seem long since I was pleased to have four or five visitors a day! Growth has been slow but by the time we launched the new site a year ago we were getting about 1,000 unique visitors a month.

In our most recent peak we hit about 4,500 unique visitors, 9,000 visitors and 25,000 page views. The figures have settled again to about 3,000 unique visitors, 5,000 visits and 14,000 page views a month but the trend is upwards.

Paul and I have the desire to cover everything that moves because old habits die hard! But I am reining back because I don’t want to do this without advertising support. I have just had the site altered to accommodate advertising and hope to start building that side of the business.