Ofcom’s Damian Radcliffe produces a regular round-up of developments in hyperlocal publishing. In this guest post he cross-publishes his latest presentation for this summer, as well as the background to the reports.
“One in five consumers claimed to use community websites at least monthly, and a third of these said they had increased their use of such websites over the past two years.”
That was two years ago, and since then, this nascent sector has continued to evolve, with the web continuing to offer a space and platform for community expression, engagement and empowerment.
The diversity of these offerings is manifest in the Hyperlocal Voices series found on this website, as well as Talk About Local’s Ten Questions feature, both of which speak to hyperlocal practitioners about their work.
For a wider view of developments in this sector, you may want to look at the bi-monthly series of slides I publish on SlideShare every two months.
Each set of slides typically outlines 20 recent hyperlocal developments; usually 10 from the UK and 10 from the US.
Sue Llewellyn asks if there’s a way to filter out Foursquare tweets. There is.
The first thing to do is work out something that all the tweets share. Well, every Foursquare tweet includes a link that begins http://4sq.com – so that’s it.
If you’re using Tweetdeck this is how you do it. At the bottom of every column in Tweetdeck are 6 buttons. The second one in – a downward-pointing arrow – is the ‘Filter this column’ button. Click this. A new row appears where you can filter the tweets. Select ‘Text’ then ‘-‘ and type ‘http://4sq.com’ in the third box. You should see tweets automatically filtered accordingly.
Seesmic desktop has a similar filtering function.
And on iPhone a few Twitter clients have filtering options, including Twittelator.
I’ve been fiddling with the mobile location-based social networking game Foursquare for a few months now. The concept is simple: as you move around a city you ‘check in’ to locations. You can see where your friends last checked in, and you can add comments as you go. But does it have journalistic uses? I think it does. Here are just 4:
1. Finding contacts
Until recently I refrained from pressing the ‘Tell Twitter’ or ‘Tell Facebook’ buttons when I checked into a location. However, that changed when I realised what happens when you do.
In one example, David Nikel, a political candidate in Birmingham, ‘checked in’ at Birmingham New Street train station 5 minutes after I had. Although I hadn’t ‘shared’ my check in via Twitter, because Nikel did, his automatically generated tweet said that I was there too. This alerted me and led to us meeting.
2. Social capital
Foursquare plugs into your existing social networks but adds an extra layer of information. If you know that John spends a lot of time at Urban Coffee Co you can make a point to go there yourself more often, or at least have it as a potential conversation-opener.
Users can add ‘tips’ to locations – a feature which is currently underused but has potential for leads as well as…
Foursquare has already signed deals with Metro in Canada, Bravo TV and the FT. The potential is obvious: content directly relevant to your location. The big issue for Foursquare is whether it can achieve the scale that most publishers need.
How about you? Are using Foursquare or one of the other location based social networks, such as Brightkite or Gowalla – and how has it been useful?