Are Facebook quoting different prices for the same ad based on your profile? Guest contributor Desi Velikova thinks so. In a cross-post from her own blog, she writes how the same ad campaign would have cost her employer 8 times more depending on which user account it was purchased from.
One of the problems in teaching online journalism is that what you teach today may be out of date by the time the student graduates.
This is not just a technological problem (current services stop running; new ones emerge that you haven’t taught; new versions of languages and software are released) but also a problem of medium: genres such as audio slideshows, mapping, mashups, infographics and liveblogging have yet to settle down into an established ‘formula’.
In short, I don’t believe it’s wise to simply ‘teach online journalism’. You have to combine basic principles as they are now with an understanding of how to continue to learn the medium as it develops.
This year I set MA Online Journalism students at Birmingham City University an assignment which attempts to do this.
It’s called ‘Communities of Practice’ (the brief is here). The results are in, and they are very encouraging. Here’s what emerged:
Online Journalism Blog 