Category Archives: advertising

Report: looking back at 2016 β€” looking forward to 2017…

2017 prediction charts

A couple weeks ago I published my responses to Nic Newman’s annual review exercise. Now the resulting report is out (PDF here).

As usual it’s a great roundup of the last 12 months, and some crystal-ball-gazing that will be as interesting historically as it will be for anything it gets right. It includes some particularly good sections on some news organisations’ plans around advertising, membership, and audio.

The funniest bit of the report comes with the statistic that 70% of editors, CEOs and digital leaders surveyed “said worries over the distribution of fake/inaccurate news in social networks will strengthen their position”.

Hm.

trust-in-mass-media-by-age

Chart taken from the Digital News Project 2017

NiemanLab already have a decent write up of the report here.