Tag Archives: Rangers

Making digital journalism pay: doable. Making a living: difficult

SA Mathieson, who has previously written for OJB about crowdfunding journalism, was one of three speakers at an NUJ Oxford event on how to make digital journalism pay. In a guest post for OJB he sums up the key points.

It is perfectly realistic for journalists to make money out of digital journalism, but the problem comes from making a decent living.

That was the theme to emerge from the NUJ Oxford event on making digital journalism pay. 

Speaking first, Tim Dawson, vice-president of the National Union of Journalists and a long-time writer and editor for The Sunday Times, has literally written the book on this area: Help Yourself – new ways to make money from writing. (It’s also available free for NUJ members – details here.)

He outlined some of the methods for raising money, which can be divided into three types: advertising-funded, marketing for other business and reader-funded. (More on his New Model Journalism site here.)

Continue reading

Advertisements

“All that is required is an issue about which others are passionate and feel unheard”

Here’s a must-read for anyone interested in sports journalism that goes beyond the weekend’s player ratings. As one of the biggest names in European football goes into administration, The Guardian carries a piece by the author of Rangerstaxcase.com, a blogger who “pulled down the facade at Rangers”, including a scathing commentary on the Scottish press’s complicity in the club’s downfall:

“The Triangle of Trade to which I have referred is essentially an arrangement where Rangers FC and their owner provide each journalist who is “inside the tent” with a sufficient supply of transfer “exclusives” and player trivia to ensure that the hack does not have to work hard. Any Scottish journalist wishing to have a long career learns quickly not to bite the hands that feed. The rule that “demographics dictate editorial” applied regardless of original footballing sympathies.

“[…] Super-casino developments worth £700m complete with hover-pitches were still being touted to Rangers fans even after the first news of the tax case broke. Along with “Ronaldo To Sign For Rangers” nonsense, it is little wonder that the majority of the club’s fans were in a state of stupefaction in recent years. They were misled by those who ran their club. They were deceived by a media pack that had to know that the stories it peddled were false.”

Over at Rangerstaxcase.com, the site expands on this in its criticism of STV for uncritical reporting: Continue reading