Bart Brouwers has been overseeing the establishment of a whole group of hyperlocal sites in the Netherlands with the Telegraaf Media Group. As part of the Hyperlocal Voices series, he explains the background to the project and what they’ve learned so far. Two presentations on the project can be seen above.
Who were the people behind the blog, and what were their backgrounds?
About a year ago, I came up with the plan for a hyperlocal, hyperpersonal news and data network covering all of the Netherlands. My dream was to give every single Dutchman (we have 16 million & counting…) his own platform for local relevance.
I wanted to roll it out myself and in order to get it financed I made contact with the board of directors of the Telegraaf Media Groep. I already worked for them (as the editor-in-chief of national free newspaper Sp!ts and before that as the editor-in-chief of regional newspaper Dagblad De Limburger), so it felt kind of natural to tell and ask them before I would pitch my idea somewhere else.
What I didn’t know is that TMG was already working on a hyperlocal platform, so after a few talks we decided to combine both plans. So instead of quitting TMG and starting my own company, I’m still an employee.
What made you decide to set up the blogs?
I was convinced local relevance would/will be a strong force in media. The combination of local business and local information (news, data) could easily become the trigger for a fine enterprise. Continue reading