Skoeps.nl, a citizen-journalism venture, closed down last week after its owners declared it unprofitable. The business plan seemed simple enough to succeed:
- Find loads of money,
- Advertise massively, and
- Share advertising and syndication revenue with writers.
The plan worked, except that there wasn’t enough revenue to share. Skoeps cash-flow was in the black, which means that, if investors refused to go forward, growth must have been minimal and could not have offset the initial investment in the near future. Continue reading
Here’s the latest update from the team at JournalismEnterprise.com. This post is part of February’s Blog Carnival of Journalism.
Neaju, says Nicolas Kayser-Bril is “a smart way of making money using other people’s sweat … The total lack of journalistic work is a clever way to reduce costs. But it certainly doesn’t create any value for readers, who would have to fact-check themselves. For writers, the incentive to publish on Neaju instead of blogging is thin, as they lose control over content and leave behind any advertising revenue.”
NewsTrust.net, says Alex Gamela, is “A sort of Michelin guide for news media.”
The Panelist, finally, says Kayser-Bril, is “A niche publication for upper-middle class do-gooders, where a bunch of financial bloggers advises parents worried about the world and the assets they leave their children with.“