And I thought the Bolton News was bad. The bar has just been lowered by Reading Evening Post’s Sports Editor David Wright’s video bulletin, a painful lesson in how not to do online video:
Rule #1: if you’re aiming to imitate broadcast television, make sure you’ve watched it since the ’80s.
Rule #2: if you use a cloth for a background, make sure you iron it.
Rule #3: tempted to use those fancy transition effects on your video editing software? Sleep on it. Please.
Rule #4: if you’re going to do ‘green screen’ make sure the green covers the whole background.
Rule #5: don’t start talking to your mate while the camera is still filming.
Rule #6: speak clearly, slow down.
Rule #7: film at a time or place when people are not coming in and out of a door and mumbling to each other out-of-shot
Rule #8: do more than one take.
It’s not David Wright’s fault that he has to learn his trade in public. I doubt Surrey and Berkshire Newspapers have invested in any training for him, and it’s clear they’ve not invested in facilities. Perhaps material like this may persuade them otherwise.