A student writes: “I dont think the Reading Evening Post read your blog Paul. If they did, they didn’t pay much attention...”
Yes, the previous contender for Worst Newspaper Video have done it again. But this time, instead of Sports Editor David Wright, it’s young gun News Reporter Stuart White, who looks quite smart in the official picture that sits above a slightly less well-dressed moving picture version of the same.
The 1980s-era production style remains, with the same stock music, garish graphics – and this time, some appalling spinning, zooming, transition wipes.
Stuart’s challenge: to read out the day’s headlines “in just 60 seconds“. Yes, that’s some challenge. Perhaps someone should suggest that idea to BBC3.
One problem: when you take out the credits it’s not actually 60 seconds, which may be why Stuart is drowned out by the closing music at the end, just as David Wright was before him. Do they ever watch their own videos?
I’ll be more barbed: Stuart has the flat delivery of a 12-year-old reading ‘What I did on my summer holidays’, while his eyes flit below the camera like he’s checking his emails as well as reading the headlines. Presumably he’s reading a script. Doesn’t he know what the news is?
And what was that about a “sweet Haribo ring”? Some lessons in writing for broadcast needed.
Of course I’m being harsh, and as before this is not Stuart’s fault. Step up owners Surrey and Berkshire Newspapers Limited, part of the Guardian Media Group.
The one good thing is they’ve discovered YouTube, so unlike last time, I can embed it below for your convenience and their viewing figures. Let’s see if I can generate more views from this blog than from their own site – at least it will prove the value of making your video embeddable.
PS: As if by magic, Andy Dickinson has created his own video summarising the kind of thinking that leads to this stuff: