This month’s Carnival of Journalism looks forward to new media developments in the coming year. Here are my no doubt misguided and naive predictions:
2009 will not be the year of the mobile web
Every year we make end of year predictions that the coming year will finally see the mobile web hit the mainstream. In many ways, it already has. But any expectations of there being some significant spread in 2009 will be scuppered by the credit crunch: users will be increasingly reluctant to spend money on a smart phone as the purse strings tighten. We’re not all going to be carrying around iPhones.
On the plus side, as a result of that slowdown we can expect mobile service providers to become more competitive in their data rates and packages, so that those who do have smart phones will have more reason to take out a mobile web package. Continue reading →
Media organisations are still barely getting their heads around social media. They look at a conversation and see ‘vox pops’; they look at a community and see a market. They ask for ‘Your pictures’ and then complain when they get 1000 images of a mild snowfall.
They ghettoise viewers into 60 second slots at the end of the news bulletin, or ‘Have Your Say’ sections on the website. They can see the use of blogs and Twitter when they can’t access a disaster area and are desperate for news, but the rest of the time complain that they’re ‘only for geeks’ or ‘full of rumour’. And they advertise, when they should socialise. Continue reading →