Tag Archives: NSPCC

Bad data PR: how the NSPCC sunk to a new low in data churnalism

One of the oldest forms of data churnalism is the dodgy poll. Typically used by holiday firms to invent the saddest day of the year, or by property websites to find the happiest places to live you can sometimes excuse journalists for playing along. It’s only a bit of fun, right?

But when the dodgy poll is done with children and relates to porn and sexually explicit videos, you’d expect journalists to exercise a little scepticism.

Unfortunately, when the NSPCC sent out a press release saying that one in ten 12-13 year olds are worried that they are addicted to porn and 12% have participated in sexually explicit videos, dozens of journalists appear to have simply played along – despite there being no report and little explanation of where the figures came from.

Articles on the NSPCC dodgy poll

Dozens of news websites repeated the NSPCC’s claims about porn addiction in children

Only Vice magazine decided to ask questions of the stats. And this is what they found: Continue reading