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How to improve story ideas using the SCAMPER method

SCAMPER: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse

One of the techniques that can be used to come up with more creative story ideas is the SCAMPER method.

SCAMPER is a mnemonic for seven different actions that can be applied to ideas in order to improve those ideas or generate more interesting alternatives. It is a technique adapted from design and engineering circles — but with just a little thought it can be applied to journalism too.

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