[Keyword: onlinejournalism]. The idea that you can’t make money from content online seems to be taking a bit of a bashing recently. New Media Age reports, for instance, that ad revenue for online publishers “grew by more than a third in 2004 compared to the previous year”, with the Online Publishers Association (OPA) Europe reporting average increases in Web ad revenue of 41%. The forecast for 2005 is a further 25%.

Time to revisit our assumptions, perhaps…

UPDATE (Apr 15 05): The good news continues as CNET reports that “Online profits beat print loss at Dow Jones“: “For the first time, the company’s online operations have earned more money than its esteemed Wall Street Journal and Barron’s magazine.”