[Keyword: onlinejournalism]. The OJR reports from OJR 2006 on ‘bringing readers into the loop’. My favourite quote comes from OJR editor Robert Niles, who “compared moderating blog comments or discussion boards to basic journalism skills.”

“Just asking readers the general “What do you think?” question as a topic starter will get broad, unfocused answers, he said. As any good journalist would, it’s important to “maintain control of the interview.”

“”If you ask a targeted, well-tailored question, you’re more likely to get a specific response,” he said.”