[Keyword: journalism, online journalism]. As if proof were needed of the need for online journalism skills in today’s jobs market, HoldTheFrontPage reports that:
“Every journalist working on a Northcliffe newspaper is to be trained to update its accompanying website, putting stories online themselves and learning how to “add value” to articles.
“The group says fully integrated multi-media newsrooms will soon be in operation across its titles, with all of its 1,500 journalists writing for both print and online.”
What’s particularly notable here is the fact that “Sub-editors are also able to rewrite headlines for online stories.” The punny, cryptic headlines that work in print are not always suitable for search engine-optimised, scannable online consumption – but is this what they mean?
Save this story on del.icio.us / Digg this story
Paul Bradshaw lectures on the Journalism degree at UCE Birmingham media department. He writes a number of blogs including the Online Journalism Blog, Interactive PR and Web and New Media
Online Journalism Blog 
Surely this is a good thing, journalist’s being trained to update the content online. Its good for the readers, the paper and the journalist’s concerned acquiring any new skills is helpful for future employment prospects.
This is very fascinating news. And very welcome too!