Interesting piece at MediaPost about producing media for mobile phones (subscription required):

“Launches like the new InStyle Mobile magazine, the free FastLane mobile TV channel on Sprint, and the Toyota-branded entertainment for the FJ Cruiser all suggest a new theme for mobile: if less is more, then more of less is even better. Each of these applications offers bucketloads of very short but diverse content, much more than most users will consume in a single drive-by viewing. In a medium where it is hard enough to get someone’s attention at all, these programmers are betting that volume and variety will keep us coming back. “