FT.com redesign to follow newspaper

FT.com 24 April 2007Editor Lionel Barber reveals that this week’s redesigned Financial Times is to be followed by a redesigned website later in the year:

“”There will be further important changes later this year. We have guys working flat out, looking at the design.” He is particularly exercised by the inadequate navigation and poor presentation, though he thinks the search engine “is now of sufficient quality”.”He points out that Alphaville, the blog that targets private equity and hedge fund players, has secured a growing audience with its lighter touch, and cites the success of the “view from the top” video interviews pioneered by the US managing editor, Chrystia Freeland. “Video really is the coming medium”, he says.”

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