Press Gazette reports on a Sky reporter using “mobile and social media tools” to cover the Heathrow protest:

“In an experiment in applying consumer-level social media tools to newsgathering, Teddler used his Blackberry to send 140-character text-message updates to the microblogging site Twitter and emailed pictures taken using the phone’s camera to the photo-sharing site Flickr.”

The experiment seems to be part of a growing trend among news organisations away from relying on in-house systems, and using freely available tools like Twitter (Guardian, etc.), Google Maps (BBC Berkshire), Facebook (Mail & Guardian, Sky), YouTube (The Mirror, BBC’s Ben Hammersley, etc.) and even WordPress (various local paper blogs). As Julian March,Sky.com’s editor, says: “The attraction is that a reporter can update his story or his page directly from his mobile phone without having to go through the CMS or someone who has access to the CMS back at base.”

It’s also part of the new “iterative” journalism – a journalism that is always “work in progress”, that conversation-not-lecture that Dan Gillmor identified. Seems those ideas are finally taking shape.