How to pick a blog topic, cover it and market it

SEO Book.com has an excellent article with a range of tips on how to identify a topic for your blog, cover it well, and market it effectively. As always, here are the bullet points:

  • Don’t pick a topic, picka niche within a topic (Innovator, Imitator or Idiot? has some more great advice on this score)
  • Do a SWOT analysis 
  • Ask yourself these questions (from Kotler):
  • Does this strategy contain exciting new opportunities?
  • Is the plan clear at defining a target market?
  • Will the customer in each target market see our offering as superior?
  • Do the strategies see, coherent? Are the right tools being used?
  • What is the probability that the plan will achieve its stated objectives?
  • What would you eliminate from the plan if you only had 80% of your budget?
  • What would you add to the plan if you only had 120% of your budget? 
And now the marketing advice:
  • Quote and link to popular bloggers (because meme aggregators will include a link to you alongside the original)
  • Leave valuable comments on popular related blogs
  • Write articles for popular blogs
  • Create community based ideas
  • Add value to ideas
  • Actively solicit comments and reply to them
  • Encourage contribution and highlight it
  • Network offline
  • Don’t be afraid of controversy
Plenty more at the post (including a great summary of stats on blogging), along with some great links to more.

31 thoughts on “How to pick a blog topic, cover it and market it

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