Author Archives: Niels de Hoog

Tim Harford on telling data stories with audio: “You need to keep simplifying”

Economist and podcaster Tim Harford, author of How To Make The World Add Up, spoke to MA Data Journalism students this month. In a guest post for OJB Niels de Hoog rounds up Tim’s tips on creating compelling number-driven stories for radio and podcasts 

Orson Welles famously said that there’s nothing an audience won’t understand, as long as you can get them to be interested.

Listening to Tim Harford’s podcasts it is clear that he has taken this message to heart.

“If you’ve got a hook, a personality, or a question people want answered, that will carry people through a certain degree of complexity that they wouldn’t tolerate if it was reported straight.”

Take More or Less, his podcast about statistics for BBC Radio 4. At first glance it doesn’t offer the easiest subject for an engaging audio story — yet somehow the programme is very entertaining to listen to. Continue reading