Tag Archives: News Corporation

FAQ: How would paywalls affect advertisers? (and other questions)

More questions from a student that I’m publishing as part of the FAQ section:

1. If News Corp starts charging for news stories, do you think readers would pay or they would just go to different newspapers?

Both, but mostly the latter. Previous experiments with paywalls saw audiences drop between 60 and 97%. And you also have to figure in that a paywall will likely make content invisible to search engines (either directly or indirectly, because no one will link to them which will drop their ranking). Search engines are responsible for a significant proportion of visits (even the Wall Street Journal receives a quarter of its traffic from Google). Still, some people will always pay – the question is: how many? Continue reading

Advertisements

Sun misjudges readers’ mood over Gordon Brown letter

The Sun is running a despicable campaign against Gordon Brown. But I’ve analysed the comments on its website – and readers disagree with its stance by a ratio of more than 3 to 2 (on top of which, there are now accusations that the Sun is censoring pro-Brown comments).

The paper has exploited the grief of Jacqui Janes over her son Jamie’s death in Afghanistan to attack the PM – because his handwritten letter of condolence was supposedly disrespectful due to sloppy writing and (disputed) spelling errors.

It’s loathsome journalism that ignores the effect of his disability (the PM is blind in one eye).

And it seems Sun readers are mostly on the Prime Minister’s side.

Of the 100+ comments on the story (don’t worry, I’ve nofollowed those links) when I checked, 111 expressed a view for or against Jacqui Janes or Gordon Brown (the rest commented on other issues or corrected people’s spelling errors). Of these:

  • 42 were anti Gordon or pro the Sun’s stance.
  • 69 were pro Gordon or anti the Sun’s stance.

So that’s more than 60% who don’t agree with the Sun, and less than 40% who do.

Sample comments from those who agree with the Sun’s stanceanti-gordon-brown

Some comments from those opposing itpro-gordon-brown

Conclusion

The Sun is channeling this woman’s grief into a personal attack on the Prime Minister.

It’s refusing to make allowances for his disability (maybe we could next attack the war wounded for being workshy benefit scroungers?).

And it’s facilitating her breaking data protection laws by releasing a recording of a private phone call.

The whole thing is sickening – let’s hope that observing its readers’ reactions will lead to an end to this (not that this happened in the Jan Moir case) – and preferably prosecution of the Sun over the data protection offence. What’s more, Daily Mail readers are pro Brown, too. The Sun has got this badly wrong.