from Media Week:

“Each issue will run to at least 35 pages and will target 13 to 19-year-old girls with fashion, music, film and TV content with a humorous tone, rounding up content from websites such as YouTube and inviting readers to send in clips.

“As with Monkey, it will be e-mailed for free each week and will have a variety of rich media ad formats, including display ads with embedded content, advertorials, sponsorships and bumper ads that bookend video clips.”