Integrated multimedia newsroom helps FT make more money

Wasn’t that the point? Anyway, here’s a perspective from America (Poynter). I’ve previously said that the trend for newspapers to adopt online video was not about journalism but about advertisers – some support for that comes from CEO John Ridding:

“We’re getting access to budget we didn’t have before with online video. We are beginning to tap into TV budgets. There are some big opportunities there if we get it right.”

UPDATE: You can read Ridding talking to Roy Greenslade about “substantial” investment in digital innovations and this being “the year of ft.com” at MediaGuardian.

1 thought on “Integrated multimedia newsroom helps FT make more money

  1. Pingback: More TV stations incorporate CJ video - as long as it attracts advertising « Online Journalism Blog

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