Monthly Archives: March 2007

More TV stations incorporate CJ video – as long as it attracts advertising

Given my comments yesterday about the motivations behind online video, it’s interesting to see a piece in Broadcasting & Cable about a similar move with citizen journalism video:

“Starting this week, television stations owned by Fisher Communications, Journal Broadcast Group and Granite Broadcasting will join the ranks of MSNBC, Reuters and The Weather Channel by inviting “citizen journalists” to produce anything from online news footage to complete reports. The coverage could find its way onto local news broadcasts as well.”

But here’s the interesting bit:

“This is a revenue-driving initiative,” says Timur Yarnall, president/CEO of Broadcast Interactive. “If the video is not suitable to have advertising or is copyrighted material, it is not going up.”

Better make sure those starving orphans are sponsored by Nike, then…

Integrated multimedia newsroom helps FT make more money

Wasn’t that the point? Anyway, here’s a perspective from America (Poynter). I’ve previously said that the trend for newspapers to adopt online video was not about journalism but about advertisers – some support for that comes from CEO John Ridding:

“We’re getting access to budget we didn’t have before with online video. We are beginning to tap into TV budgets. There are some big opportunities there if we get it right.”

UPDATE: You can read Ridding talking to Roy Greenslade about “substantial” investment in digital innovations and this being “the year of ft.com” at MediaGuardian.

Best of the journalism blogs (and creating RSS feeds of RSS feeds)

Journalism.co.uk has set up a page pulling feeds from what they consider the ‘Best of the journalism blogs‘. Well, I’m one of them so I’m not going to argue with that. There’s an RSS feed as well, which would save you having to subscribe to the RSS feeds of all 15 blogs individually.

You can actually create a similar service on Wikio. Although the site has the occasional bug (like post summaries appearing in French), once you’ve subscribed to a number of RSS feeds a ‘subscribe’ button appears (top right) with a link to an RSS feed of all your feeds. The RSS feed combining all of the RSS feeds I subscribe to, for instance, is at http://rss.wikio.com/mywikio.rss?my=24124 (you’ll note a large amount of overlap with the Journalism.co.uk feed).

And if you’re feeling really ambitious, you can create something even more complex using Yahoo! Pipes (there’s a review in the printed version of today’s Press Gazette by Martin Stabe… yes, he’s also in the ‘Best Journalism Blogs’ list. And on that circular note…).

Magazines: Web Sites will be about UGC & video

It’s all about user-driven content and video says MediaWeek of the Magazine Publishers of America conference:

“Marthastewart.com, the umbrella Web site of Martha Stewart Living Omnimedia, this summer will introduce new ways for audience members to share information with each other, said Susan Lyne, president and CEO, MSLO. And as MSLO looks for growth avenues, it’s looking at community sites, among other acquisitions.

“Dennis Publishing also is embracing user-driven content, though in a different way. Stephen Colvin, president and CEO, who joined Lyne on the panel, said Dennis’ Maxim magazine has in the works MyMaxim.com. Launching in three to four weeks, the new site will let visitors customize the text, images and video they see when they go there

“Executives noted that the Web has become a strong source of new subscriptions and in so doing, helped magazines lower their direct mail costs.

“Case in point is Blueprint, the lifestyle/shopping magazine MSLO launched with a test issue in May 2006, and which will publish bimonthly this year. The magazine derived two-thirds of its subscriptions for its first two issues from the Internet, Lyne said.

DMNews also reports that “155 magazine digital initiatives have been activated” at the conference:

“MPA members who announced digital initiatives included BusinessWeek, which will offer exclusive online content, a mobile edition for PDAs and cell phones, online business school rankings and multiplatform distribution of rich media and video content.

“Conde Nast, who this year will produce an online film festival, user-generated content on Web sites, interactive dating blogs, an online video series, an online radio station, bridal sites with virtual fitting rooms and PDA-enabled editions with mobile sites and text shopping/buying from cell phones. ”

“A section of Magazine Digital Initiatives has been created on the MPA’s Web site at www.magazine.org. It offers complete, detailed lists of new products and platforms for consumer magazines.

“The lists will be updated weekly and feature information with links to press releases and articles where available.”

Online journalism documentary – and why video blogging is ‘a good thing’

PBS have been doing a TV series called “News War: What’s Happening to the News”, which is a comprehensive history of journalism in the US. Of interest to us OJ types, however, are parts 19 and 20, ‘The New Universe of Online  Media’, and ‘The Revolution’s New Synergies’ which are available to watch on this page.

‘The New Universe of New Media’ features interviews with the team behind online TV news service Rocketboom, the founder of massively successful blog the Daily Kos, and Jeff Jarvis, as well as stuff about important events like the Trent Lott story (kept alive by bloggers) and Rathergate (a documentary’s veracity being questioned by bloggers).

‘The Revolution’s New Synergies’ is about how mainstream media have incorporated new media forms like blogs, and taken up leads through new media.

Bill Cammack gives a more thorough overview of the series, and the accusations that blogs lack original material, from a videoblogging perspective:

“With video blogs, I think [the lack of original reporting] is much less true. Granted, there are video blogs that are really videotaped versions of text blogs. Instead of typing the information they got from search engines, people sit in front of a video camera or webcam and talk about it. Not much difference from text blogs there in terms of lack of originality. ANYONE could do it who chooses to use a search engine to look up their chosen topic. What I’m talking about is the ability to show someone, anyone… somewhere, ANYWHERE (that has a viable internet connecton) something that they otherwise would not have been able to see. I don’t see any way that anyone could deny that visual and audio documentation of something that happened can be AS relevant and important, if not MORE SO than a shot, produced, scripted and edited news piece, such as the Frontline piece I’m currently commenting on.”

In other words, the very fact that you are filming video – assuming it is not of you talking – means you are creating original content. This is probably the most persuasive argument I’ve heard for bloggers taking up their video cameras and audio recorders – it (hopefully) forces you to leave the desk, and find material. Of course, it will not be searchable, and it will be harder for someone to scan. So it had better be good.