Search engine optimisation (SEO) is the skill of making it easier for people to find your article when they’re looking for the story, or issue, online. In this video I explain some key techniques in optimising your writing for findability, some of the jargon involved in SEO, and three ‘levels’ that you need to consider in optimising content.

The video was made for students on the MA in Multiplatform and Mobile Journalism at Birmingham City University. A series of video posts from my teaching can be found at this link.