Data journalism in the UK 2024 election: a numbers game

Bar chart: Case studies were used in only four of 50 articles by data journalists during the election
More than half of articles had no original quotes at all.

Data journalism during the election lacked case studies and quotes from those outside of the Westminster bubble, according to an analysis of over 50 pieces published during the election campaign.

But the rare exceptions offer examples of how we can do better election data journalism which sets the agenda and gives voters a louder voice.

Read the full analysis here. It is part of UK Election Analysis 2024: Media, Voters and the Campaign, a publication which “captures the immediate thoughts, reflections and early research insights on the 2024 UK General Election from the cutting edge of media and politics research.”

The analysis can also be compared to previous reflections in 2015 and 2010.


This entry was posted in AI, data journalism, online journalism, research and tagged , , , on by .
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About Paul Bradshaw

Paul teaches data journalism at Birmingham City University and is the author of a number of books and book chapters about online journalism and the internet, including the Online Journalism Handbook, Mobile-First Journalism, Finding Stories in Spreadsheets, Data Journalism Heist and Scraping for Journalists. From 2010-2015 he was a Visiting Professor in Online Journalism at City University London and from 2009-2014 he ran Help Me Investigate, an award-winning platform for collaborative investigative journalism. Since 2015 he has worked with the BBC England and BBC Shared Data Units based in Birmingham, UK. He also advises and delivers training to a number of media organisations.

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