Category Archives: online journalism

Guardian makes its comments accessible, SEO friendly and mobile friendly all in one go!

1 Reply

The Guardian has changed its user-generated comment system – moving from a client-side system to a server-side one. (This story was first published here, where you can read a bit more of the background.)

With the old system, once you loaded a story, some javascript would go off and look up readers’ comments and display them. This wasn’t terribly accessible – if you couldn’t or didn’t run javascript, you couldn’t see the comments.

It was also bad for SEO, as search engines couldn’t run the javascript (so couldn’t see the comments). And if your mobile didn’t run javascript (like mine), you couldn’t read the comments either.

With the new system, the comments are just part of the web page, like all the rest of the text.

This is a great change by the Guardian, and not before time. Google has already started to index the text of comments, as this search for some text I left as a comment once shows.

If you notice any problems, they’ve asked you to point them out.

Stop rearranging the deckchairs

Leave a reply

If you want to ascribe something importance you traditionally don’t put the word ‘sub’ before it. The immediate message sent by the Broadcasting Sub-Committee’s report on Welsh newspapers is that the subject is not very important. Furthermore, asking the Broadcasting Sub-Committee to report on Welsh newspapers is the political equivalent of asking a veterinary surgeon to replace an elderly relative’s hip.

Today, Assembly members will discuss the report, and Assembly time will be largely wasted in the process. It is a document that contributes very little to the overall debate about the future of Welsh newspapers. This is primarily because any report that attempts to deal with the decline of newspapers but discounts the opportunities of new media so casually is largely useless. It’s like trying to explain to someone how to grow an apple tree, without ever mentioning seeds. You can do it, but chances are it won’t make an ounce of sense.

The headline recommendation of this report would be nothing short of catastrophic for the future of the Welsh media if the UK government were to implement it:

Recommendation 1: The Welsh Assembly Government should make representations to the UK Government seeking assurances that cross-media rules are relaxed to allow the exploration of new partnerships.

The Welsh media is, and has always been, structurally weak. This weakness has been significantly increased by the dominance of media monopolies in Wales. This, in turn, has had a detrimental effect on plurality in the Welsh media and has been a plague on diversity of press opinion. It also means that when one organisation is failing, lots of newspaper outlets suffer.

The Broadcasting Sub-Committee’s recommendation is that rules that restrict media organisations from venturing into other marketplaces, like TV and radio, should be relaxed. This is a truly astonishing recommendation. The desperate problems the newspaper industry in Wales faces have come about, in part, because of monopolies. This report is seeking to extend the power of these monopolies. This is presumably so that they can then ruin broadcast news in Wales as well.

This recommendation is in many ways what we should expect from a report that consulted so widely with local newspaper owners, but never sought to ask them how they thought they might be culpable in the demise of their own titles. It is to be expected that they would ask for more power to branch out into other media and then set about squeezing every last penny from it, with little or no regard for the public service they should provide. What is also striking about this report is that Bob Franklin, an informed commentator and media expert, appears to have been largely ignored.

Franklin, quite rightly points out in the report that cross-media ownership rules are already dangerously close to collapsing in on themselves because media organisations so readily ignore them. He states:

‘…banks are suggesting to media companies that they ignore existing competition regulations which they see as primitive and as not suitable for the digital age because monopolies are understood within geographical boundaries…I think that big financial institutions are recommending a sort of ‘gung-ho’ challenge to existing regulation along the lines of ‘see what they do, call their bluff.’

The report cites the IWA in response: ‘There is something to be said for enabling some of the strengths of newspapers such as the Western Mail and Daily Post to be used to strengthen news coverage on commercial radio.’

Well, there you go then. The problems that the Welsh newspaper industry is facing could be solved by putting Western Mail content and/or journalists on commercial radio stations. Despite using this strange defence against Franklin’s concerns the report then does something very odd. It makes a recommendation that seems directly opposed to the previous one. Recommendation two states that:

The Welsh Assembly Government should make representations to the UK Government seeking assurances that any move to relax regulations relating to cross-media ownership should be accompanied by measures to protect plurality of local media.

This is directly contradictory. It is not possible to maintain plurality in local or regional media when you are reducing the strength of cross-media ownership rules. You either do one or the other, you can’t do both. You either defend the plurality of media or you allow large media groups to own more than one type of outlet.

When AM Huw Lewis made his announcement about the possibility of local newspapers having a stake in digital news channels, it was welcomed as an interesting idea by many. Commentators, on the whole, failed to understand that having more media outlets doesn’t necessarily increase the plurality of perspectives. The Broadcasting Sub-Committee has made the same mistake. Plurality in the media needs to be plurality of opinion, and the recommendation of this report would put that at risk by creating more media outlets that are saying the same thing.

Another of the recommendations in this report is about improving government support for newspaper groups. This, as a suggestion, has two fundamental faults. Firstly, the independence of media from government is vital in any democracy, and cannot be guaranteed if media producers have to apply for government grants. Secondly, and perhaps most importantly, large media corporations in Wales bear a heavy responsibility for the problems the Welsh media is now facing. Giving them a bail out is no better than bailing out bankers. And, of course, as with the bankers there is no guarantee they won’t just screw it all up again.

Despite all of this, there are some good points made in the report. The recommendation that there should be a review of the provision of publicly funded training courses for journalists is an excellent idea. The report also supports the idea of a Welsh Media Commission and/or a forum for discussing the newspaper and broadcasting industry in Wales. This is an important idea which, should it come to fruition, would at least ensure major media issues don’t get swept under the carpet.

However, overall, it says little that is useful. This report ultimately fails because it talks about rescuing organisations that are dangerously out of step and out of touch with developments in their own industry. From Murdoch down, the media world is attempting to come to terms with an enormous shift in an industry that has been largely unthreatened for the best part of 300 years. New media is growing in strength, and the Assembly needs to spend some serious time looking forward towards it, and not just backwards to print.

It would, of course, be remiss to ignore the problems with new media. There are certainly plenty of them. Many popular news websites, for instance, still rely on the prestige and content of the print publications that they are associated with. Online news still only reaches certain social strata, with a large number of those on the breadline not bothering with internet access. Standards in online journalism, with a few exceptions, are often no better than those on local newspapers, with reporters relying on material that is secondary sourced, and rarely bothering to pick up the phone. As much as web 2.0 has contributed in terms of interactivity, an awful lot of user generated content is just rubbish, produced by hobbyists both unpaid and untrained.

These are big problems, but they are not insurmountable, and they are also not the reason this particular report dismisses new media so easily. The report brushes aside any future model of new/old media interaction because it is unable to envisage how this would be cost effective. This is in the main because the majority of newspapers still derive all their profits from the print side. The low value that advertisers ascribe to online placements means that news websites cannot survive by them alone. In short, because it might eat into the enormous profits these corporations, it’s not worth investigating.

There are a number of potential business models for online newspapers. There is the one that argues for subscription-based access to websites. This is, despite what Rupert Murdoch might think, an absolute non-starter. Recent analysis by Media Week showed that in a survey of 2,000 customers, nine out of 10 of them wouldn’t pay for web news.

Another popular model is one based upon using the brand of the newspaper to sell advertising space, cars, houses, upmarket holidays and lonely hearts services. The problem with this last suggestion is that it ignores the fact that the public reputation of many local or regional newspapers is extremely poor these days. Would you use a dating service advertised in your local rag? This approach may work with large national newspaper websites but it isn’t going to work in a local setting.

These difficulties combined allow this report to discount new media solutions with a frightening degree of casualness. They state:

‘The internet seems to be a difficult issue to address for newspaper groups and we did not receive any conclusive evidence from witnesses that it would be able to provide a financially sustainable and complementary medium to newspapers.’

This is difficult to swallow.

The truth about online business models for news websites is that a combination of subscription, newspaper brand endorsement and a savvy approach to advertising will be the model of the future. Large newspaper groups will inevitably adopt these strategies for local news websites and they will, eventually, make money. The trouble is that it will never make them enough money. The reason it will never make them enough money is that they can never make enough money. They are driven entirely and remorselessly towards ever greater profit. This is the difference between putting your readers first, and putting profit first.

Maybe we should be asking ourselves if we want these monoliths to continue running the local media for profit. Perhaps it would be better to have organisations whose bottom line is not the bottom line; who are doing it because they believe in the importance and values of local news, and not in how much revenue they can squeeze out of the punters.

This is why this report is such a massive failure. Of course, WAG needs to show willing in terms of the newspaper industry, and job losses are a real concern, but it also needs to start looking forward. And, most importantly, it shouldn’t be stepping in with recommendations to save organisations that have already failed by relaxing rules that are there to protect our media from being destroyed wholesale. Local newspaper owners have a public duty and they should not neglect that. If they do, they should not be surprised if they become obsolete.

On the whole people do not become journalists for the money. In fact, you would be mad to. Most do it because of – dare I say it? – higher values. The abandonment of those higher values in favour of profit chasing has done irreversible harm to our old media, and it should not be allowed to happen again in this new era.

The question of whether these bloated, faceless, mass-media corporations, are the ones who should be spearheading the future of local news is, to put it politely, a no-brainer. They shouldn’t be allowed anywhere near it. Key in the online news-environment, as anyone who has ever spent a day knocking about it will tell you, is quality. The degradation of local news, by owners who have neglected and battered their own titles year in and year out with cutbacks and a desperate drive for ever greater profits, demonstrates just how unfit these companies are to take new local journalism forward.

Hopefully in today’s debate someone will talk about the importance of new media and Assembly investment in the future of new media in Wales. Though it is doubtful they will.

It is time, therefore, that a grass-roots movement of journalists with a hyper-local approach had a go at cracking this. It’s also time the Assembly recognised the opportunity and thought about ways of encouraging it.

We should stop looking to those who ruined our local media last time to fix it temporarily, only to go and ruin it again. They have had their chance and they’ve made their money.  It’s now somebody else’s turn.

****

Rob Williams is a digital sub-editor at The Independent Online.

He is the author of The Mabiblogion a blog about Welsh Media and Politics

Article first published at waleshome.org

Related stories

Growth of Newspaper Twitter accounts running out of steam

1 Reply

English national newspaper Twitter accounts continue to grow – but at an ever slower rate, according to the latest figures for the 130 accounts I’m tracking:

The detail

These 130 accounts had 1,801,811 followers on November 2nd, up by 137,568 from 1,664,243 on October 1. Of that increase, 95,007 (or 69%) was for the @guardiantech account (which benefits from being on Twitter’s suggested user list).

(NB the Telegraph has renamed its @TelegraphScienc account, so this month I’ve restated October’s figures to be for 130 accounts – I thought it had deleted it when I downloaded the latest figures.).

The biggest mover was @MirrorFootball, up 11 places to 81st (from 455 to 809 followers), suggesting the Mirror is finally making some use of Twitter (most of its other accounts are near the bottom – and only appear to have moved up a place due to the demise of the Telegraph’s Science account).

The full spreadsheet is here or you can see the iframe below.

The Big Debate: taking people out of their comfort zones

4 Replies

On Monday I attended The Big Debate, an event organised by Birmingham City University with The NEC Group and the Birmingham Post that tasked itself with the question “Can the Midlands’ creative industries revolutionise the UK economy?”

The question itself became less interesting to me than the reaction to the debate from the social media scene in Birmingham. That Twitter stream of reaction is stored for posterity here, and to me the themes running through it appeared to run along the lines of ‘Same old stuff’; ‘Stop talking about it and just do it already’; and ‘You don’t get it’.

I’ve experienced the same frustration myself at many media conferences. As Pete Ashton put it so well: JFDI.

But this was not a media conference: it was a conference for the people in industry who don’t get it, who can’t do it already, and to whom this is still very new stuff indeed.

Beyond the echo chamber

Listen, for example, to Thomas Dillon the “Chairman of Creative Advantage Fund, Europe’s first public venture capital fund for the creative industries,” as he says that “one of my proudest achievements was when The Pirate Bay defendents were convicted in April this year”.

As we say on the Internet: WTF?

Then look, for example, at one of the list of actions that came out of the conference itself: ‘more networking events please’.

“More?” We can’t move for meetups and unconferences in this city. Or is that just us?

The Big Debate was about moving people out of their comfort zones and mixing them up with people from other fields – and maybe exposing parts of the region’s creative industry that we aren’t used to seeing, like the Jewellery Quarter, like the industries where Facebook is banned at work.

So yes, there are people in this region who do think that the 3 Strikes concept is a good one; and clearly there are people who are not so plugged in as to be spoilt for choice when it comes to choosing which social media networking event to attend that week.

There are also, I discovered, people who feel excluded from the ‘Birmingham clique’.

And there are people in the room who have not read We Think. And there are people who think social media is a “channel” to sell things. (And if the history of Web 1.0 is any guide, it may well become that).

So getting them to listen to Charles Leadbeater (who, by the way, was a great speaker and a credit to the ambition of the organisers) say that they should make Birmingham “a home for pirates” is important.

Likewise, understanding why they might disagree with Leadbeater is important too, because if you want to persuade these people to do the right things to support creative media, then you have to make the most effective argument, which means listening.

Ultimately the whole event is an exercise of power. Use your vote – have a voice – because if you don’t, and let ignorance exercise power unchallenged, then you can’t complain when the other side does something you don’t like.

JFDI

Because ultimately action will come out of The Big Debate – glacier-like, not at the pace we would like, but hopefully in the right direction. The results of the conversations, I’m told, will be used with external funding agencies to review priorities moving forward; within Birmingham City University to inform what it does; it will be used with research centres; and with meetings with Birmingham City Council.

The organisers could have been better at communicating all of this – it wasn’t clear during the event – but there it is.

Likewise, the event could have been more porous: have a Twitterfall on the big screen so those participating from afar could do so genuinely. Use facilitators to show the people on the tables who don’t use Twitter how it can be genuinely conversational and productive rather than just another channel or waste of time. Have a genuinely conversational web presence.

(That said, I got to speak to people who weren’t on Twitter, which is always useful. And a physical meeting space can be just as levelling as social media, when done right.)

That’s all for next year. For now, we throw in our opinions, and we wait for the lumbering behemoths to squint and read what has been written, and then we go off and JFDI anyway.

UPDATE: Dave Harte has written a wonderful post busting the myths propagated at the event (I particularly like no.2).

2 great books on online communities

5 Replies

I’ve been meaning to blog for a while now about 2 excellent books I’ve read this year about communities online, both of which are pretty much essential reading for anyone involved in community management.

the wikipedia revolution

The first is Andrew Lih’s book The Wikipedia Revolution. Lih is for me the world’s leading academic on Wikipedia, not least because he’s been a participant in Wikipedia himself and has a great understanding of how the community works from the inside.

The book charts how the community has evolved from one that was maintained by personal connections to a whole stratified society of rules, roles, technologies and norms.

Particularly key are the sections on the development of the ‘Spanish Fork‘ (the mere mention of a commercial version of Wikipedia led to members of their Spanish site effectively leaving in protest and setting up their own encyclopedia) and Chapter 5: The Piranha Effect, which I gave to my MA Online Journalism students as one of their first readings.

The book also deals with trolls, vandalism (the Siegenthaler incident) and censorship.

18 Rules of Community Engagement

The second great book is from experienced community manager Angela Connor: 18 Rules of Community Engagement (also available as an e-book). This is a great complement to Lih’s as this comes from a very different, practical, angle drawing not just on her own knowledge but those of readers of her blog. In fact, it’s a very bloggy book generally.

Connor emphasises the need to invest lots of time in any community developing relationships, making connections and fostering relationships. She looks at the importance of content (of the right type) and questions, of rules and culture, egos and compliments, influence and complaints.

It’s a breezy book that doesn’t impose one solution on every problem but frequently returns to the fact that every community is different, and so even common problems like trolls and spamming will have different solutions. That said, there are plenty of experiences offered.

These are probably the best 2 books I’ve read on online communities – but if you’ve read something good in the area, please let me know.

Asian Correspondent taps into region’s blogosphere to fill foreign newshole

5 Replies

James Craven believes that instructive blogging should be paid. That was part of his inspiration behind leaving a job as CEO of a successful B2B media company and launching Asian Correspondent, a news site intended to report and aggregate news and information from the continent.

“I think that the blogosphere is one of the most important things to happen in media in the last thirty years. And I think it’s a real game changer. That said, the biggest problem with it is that it is quite difficult to navigate and find content. There’s enormous opportunity in working hard to find like-minded writers that have synergy, and to create channels that allow readers to find the sort of information they’re looking for globally,” he says.

To achieve this, Craven and his team hand picked thirty-five bloggers spanning thirteen different Asian countries after a careful survey of the region’s blogosphere, based on quality of reporting, relevance and popularity.

Craven admits that while he has the utmost respect for sites like the Huffington Post, which have been able to generate so much influence and traffic in less time than it took the New York Times, he does not agree with the idea of paying little or no monetary rewards to writers who contribute time and effort, not to mention page views and unique visitors to such sites. “It’s highway robbery!” he says.

So, it may come as a surprise that Asian Correspondent, the first such undertaking for Craven’s Hybrid News Limited, is being hailed as a HuffPo for Asia. However, the motivations are somewhat similar. Craven hopes to capitalize on the inarguable talent that lies in the blogosphere, and also tap into the mobilizing power of the Internet that is so exclusive to blogs and citizen media.

“It struck me that recent events such as the Obama election, the UK PM scandal and the Afghan elections were huge media moments, driven by citizen reports,” says Craven. “It also struck me that some of the audiences individual bloggers were building completely blew away anything that could be done cost effectively in print.”

That doesn’t mean the site will merely harbor a collection of views and opinions from people around Asia. Bloggers, who are paid a set monthly fee, will provide commentary, opinion and fact-based reporting.

Sometimes, bloggers are in a better position to cover a story than traditional journalists, says Craven. This is especially true with declining revenues that are unable to sustain foreign bureaus and international correspondents in western countries such as the US and UK.

Craven cites the example of the Philippines-based blogger who covered the recent devastating floods in the region for Asian Correspondent. “In the case of Paul Farol in Manila, a couple weeks ago, when the floods lapped his door, he was in the perfect position in terms of content, photography and video to cover that story.” In addition, there are advantages to being a native in narrating such an experience. The mainstream media is often unable to empathize with locals, or see a story in the same way as residents.

But do readers in other countries want to read that story about floods happening thousands of miles away? Craven believes that there is an appetite for these subjects; the key is targeting the right people. Seeding such articles with groups that would be interested, such as, say, the Filipino American Chamber of Commerce, would increase impact and interest.

“We’re interested in digital PR and traditional marketing, which would introduce [such] stories as they break to the large Filipino community in America and obviously target the Philippines as well.”

The same is true of advertising, according to Craven. Context-based ads are the answer for revenue generation. Advertisers such as Exxon Mobil and BMW don’t believe that aligning their message with gossip news will help them sell their products. “If you can create that context and advertisers can see that their buyers are reading your paper, then it’s not just about millions of hits. It’s about the right hits and that’s what we’re doing with Asian Correspondent.” The site is already approaching advertising agencies to purchase media campaigns that go directly to readers, and has a couple of partnerships.

Craven is confident that there is money to be made online with stories that don’t necessarily involve Britney Spears. No conversation about journalism is complete, of course, without invoking Spears, or the kind of reporting she represents: universally rejected by the mainstream media, and yet, attractive in its ability to generate traffic, page views, and hence, revenue.

Craven worries that many news sites that start out with high ambitions of delivering quality news content often degenerate into celebrity gossip portals. Asian Correspondent does not plan to go that route, he insists. “It doesn’t have to be the most popular or most commercial story or angle to still be a real business. I think we have to make sure that our business looks for opportunities to report on stories that aren’t being covered by anybody else.”

With a home page that showcases stories as wide-ranging as a standoff between Tasmanian timber workers and environmentalists, the banning of fake Twitter accounts in India,  and the Afghan elections, that is exactly what the site is trying to do. News reports from bloggers are supplemented with AP news wire from the region. Citizen journalists are also  encouraged to post their stories, and there is plenty of room for multimedia reporting and citizen videos.

Editors are based in Chang Mai, Hyderabad and Brisbane, and the site attracted over 140,000 unique visitors within the first six days of launching its beta version. If the model is successful, there is a plan to expand to other countries and continents.

“I call the company hybrid because I feel that my business model is a combination of all the fantastic elements of investigative journalism and foreign correspondence, but also through model delivery platforms.”

The past few years have seen a slew of news sites aimed at deploying citizen journalists and bloggers to fill a newshole in international reporting. How successful any such site will be depends on quality content and a viable business model.

Asian Correspondent seems to have the right ideas. If it can attract the right audience and advertisers, it could be well on its way to being a comprehensive source for Asian news.

C&binet: The mice that roared. Or at least wrote some things on Post-Its.

3 Replies

I spent today at the hyperlocal C&binet event, organised by Creative Industries MP Sion Simon at the Department for Culture, Media & Sport. I’ve already blogged my thoughts leading up to event but thought I would add some more links and context.

For me, it is significant that this happened at all. Normally these sorts of events are dominated by large publishers with lobbying muscle. Yet here we had a group combining hyperlocal bloggers, successful startups like Facebook, Ground Report, Global Voices and the Huffington Post, social media figures like Nick Booth and Jon Bounds, and traditional organisations like The Guardian, BBC, RSA and Ofcom. Jeff Jarvis pitched into the mix via Skype.

As for the event itself, it began the previous afternoon with a presentation from Enders Analysis, embedded below: Continue reading →

C&binet notes part 2: 10 things government can do to help local journalism

12 Replies

More notes from this morning’s train journey down to C&binet at the Department for Culture, Media & Sport.

The word holistic annoys me for some reason, but I can’t think of any other. Journalism’s problem is holistic; the solution is likely to be holistic as well. There is no magic bullet, so here are 10 ideas of things that government and other public bodies can do to help journalism.

  1. Journalism as volunteering – formally recognise journalism as a way to contribute to your local community: cleaning out the trash, so to speak, in a figurative sense. Provide the formal structures to support this: training, legal support, travel costs, connections. As a side-effect this can help address the Samantha Syndrome in the media: journalists increasingly coming from affluent backgrounds as they are the only ones who can afford to support themselves through internships, training etc. Make journalism a formal volunteering activity and you widen the pool of participants, while increasing media literacy.Arts funding for journalism – journalism is art. Journalism that engages particularly effectively with communities is, for me, worthy of arts funding. Let’s help that happen.
  2. Tax relief/support – on, for example, R&D. Local newspapers are sitting on a vast archive of local information that could be hugely useful if effectively digitised and an API created. Let’s help that happen.
  3. Open supply of information and data from public bodies – instead of spending the council PR budget on a local freesheet, spend part of it on streaming council meetings and providing public data that acts as a resource for professional journalists, citizen journalists, developers, startups and citizens generally.
  4. Outreach training & support – also from the council PR pot: if ‘celebrating the area’ is your objective spend money training local people and support them editorially to blog about the great and not so great things happening in their area.
  5. A Council News Network – Nick Booth’s suggestion of the BBC as a model for publicly owned news is a great one. Take editorial control over council news away from councils to a body that has independence. The BBC would be a good candidate for this.
  6. Postcode-based direct mail – If councils object to being required to advertise notices in their local paper on the ground that it doesn’t reach everyone, use direct mail through another agent. The Newspaper Club could do this very well: telling people about planning alerts, etc. based on their postcode, with the money used to subsidise other journalism.
  7. Wired cities – a perfect place for local information is the bus stop or train station – not just billboards but electronic systems that currently show bus times. Why not show other local information there? Invest in the infrastructure and improve local distribution networks for information. Put the supply of that information out to tender.
  8. VRM for power and people – Yoosk is a good model for vendor relationship management (VRM) between politicians and citizens: people post questions, politicians answer, and users vote on whether they felt the question was answered. Ultimately this is part of great journalism: interrogating power and holding power to account. The funding criteria need to avoid domination by powerful, so it might be based on, for example, the numbers of people looking at planning alerts, council meetings, engaging, voting etc.
  9. Providing efficiencies – supplying raw data is one efficiency; organisations like the BBC could provide training, platforms, kit and space, pubic organisations have distribution networks. All of these can be opened up for greater efficiency.
  10. Legal change – Libel is an enormous obstacle to true engagement with and challenging of power, particularly for news startups, and needs to be urgently addressed. Widening the Freedom of Information Act to apply to organisations who receive public money above a certain amount would be hugely useful. There are probably others you can add.

Those are the ideas I have, anyway. Anything to add?

UPDATE: FROM THE COMMENTS:

  1. Simon Clarke: “some kind of move against police harassment of journalists for spurious “security” reasons.”
  2. Paul Miller: “banning junk mail would have a pretty positive impact. It accounts for 11.5% of UK advertising spend and shifting that online and into newspapers would be a big boost to local revenues.”

Saving local journalism: some thoughts ahead of C&binet

9 Replies

I’m sat on a train on the way to the C&binet session at the Department for Culture, Media and Sport looking at the question of what the government should do – if anything – to save local journalism. Here are my notes:

The problem is not journalism

The vanity of journalists often leads to chest-beating deprecation of modern journalism. While there is some validity to that argument, it misses the point. Audiences have been steadily declining since well before the internet – that’s not what’s caused the current crisis.

The problem is not a journalism problem – it is an advertising problem, and a distribution problem.

The advertising problem is this: over recent years the market has been flooded with suppliers. This has driven the price down to a level that cannot sustain shareholder-owned print operations. In the last 12 months a sheer drop in demand has compounded the problem, and it’s widely accepted that some of that demand may never come back.

Advertising itself has changed too – from the traditional model of CPM (selling eyeballs) to CPC (selling clicks) to CPA (selling actions, e.g. purchases), and is likely to evolve further in the future towards VRM (vendor relationship management, i.e. managing the relationship between seller and buyer). I’ve seen little evidence of newspapers adapting their own advertising offerings in line to get a foothold when advertisers catch up – it’s still print-centric.

The distribution problem is that newspapers do not control distribution online – by and large their readers do, and newspapers have failed to acknowledge this, leaving themselves open to web startups that build user distribution into their design and operation. Of course the loss of control over distribution means losing the monopolies that allowed newspapers to keep advertising prices high enough to sustain the profit margins they were accustomed to. Now advertisers have choice, and the newspaper ad offering doesn’t look much of a bargain.

What does the future of local journalism look like?

I see 2 main paths of development, and both have one thing in common: the future is networked.

On the one side I see the national-grassroots-data path – I’ll call it the Networked Model for simplicity’s sake. As increasing numbers of local newspapers close or stunt their operations, hyperlocal blogs will spring up to address the gap. At the same time national news organisations enter the local market and partner with these and data-based operations. The most likely figures in this scenario are The Guardian, hyperlocal blogs and the likes of MySociety and OpenlyLocal. It’s a patchwork solution that is likely to leave gaps in coverage.

On the other side is the Local News Consortia proposed by Ofcom. Established operators like PA, ITN and regional newspaper publishers will partner up to gain access to a pot of public money and efficiencies that they cannot achieve without ending up in front of the Competition Commission. This will require some public service commitments such as covering councils and courts, and universal coverage – but fundamentally this will be Business As Usual.

More to follow in further posts

This year’s reading list – an OPML file

5 Replies

In addition to the usual reading list I give to students on the new MA Online Journalism, I also provide an OPML file of around 50 RSS feeds they should be subscribing to – broadly, 5 feeds each in 10 categories.

I thought I should make it available here, so: here it is.

The idea is that a) they get instant access to up-to-date news and analysis of a range of relevant areas; and b) it introduces them to the concept of RSS, if they don’t already know about it, and how to share OPML files.

It seems a no-brainer that we should be doing this on all courses.

Oh, and if you think there are better feeds, let me know.