Ioana Epure summarises “Harnessing the potential of online news: Suggestions from a study on the relationship between online news advantages and its post-adoption consequences”, a study by An Nguyen (University of Stirling)
In the last decade journalism has entered a stage in which news organisations are less reluctant to invest in online operations, but An Nguyen’s study starts from the premise that they do so driven not by the desire to innovate and fully exploit the potential of online news, but because of the fear that the internet will replace traditional media in the news market.
As a consequence, they haven’t actually tried to understand what users want from online news and how what they want will affect their behaviour after receiving it.
Surprisingly, the results of Nguyen’s study show that traditional press still has a battle to carry, provided that practitioners understand why people have turned to online news and try to offer them something similar. Continue reading