Tag Archives: David Appell

Blogs and Investigative journalism: fundraising

Part five of this draft book chapter looks at how blogs have changed the funding of journalism through their ability to attract reader donations, as well as other increasingly important sources such as licensing and foundations. I would welcome any corrections, extra information or comments.

Fundraising

Just as new media technologies are challenging publishing and distribution conventions, traditional business models have also been disrupted in a news industry which has, at least in the West, been facing declines in readership and advertising revenue for decades (Meyer, 2004). In this environment investigative journalism has been one of the first to suffer from cuts to staff and resources (Knightley, 2004; Outing, 2005; Freola, 2007), or to be targeted towards the more profitable areas of celebrity coverage.

In response to this decline in funding, blogs have offered a new way to finance investigative journalism. Continue reading

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