Tag Archives: Matt Cooke

5 ways journalists can use Google tools – from the Digital News Roadshow

Google Digital News RoadshowGoogle organised a free workshop on 14 December 2015 in Birmingham focused on how journalists can use technology to improve and complement their stories.

In this post Carla Pedret summarises some tips Google News Lab’s Matt Cooke gave during the event. You can read more about the event using the hashtag #DNRoadShow.

1. Putting ourselves in our audience’s shoes

As journalists we sometimes use words that we think are commonly used by our audience but actually are not.

In addition, one of the biggest difficulties is how to approach a story in a fresh way or a way that is attractive for our readers. Google Trends can give us some clues. Continue reading

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