Tag Archives: monetization

The future of journalism: Will journalists be paying out of their own pockets?

While talking to an editor at a newspaper that had made a splash with a crowdsourced investigative story a couple years ago, I remember the subject of payment coming up, to which she made an interesting point. The citizens who contribute their time and effort have a personal interest in the story and do it because they want to help the paper – this is a citizenry interacting with its hometown newspaper for the betterment of the community and for the good of democracy. It was a valid point. After all, if they paid their citizens, they wouldn’t just be citizens anymore, they’d be employees.

News organizations have long been excused from digital sharecropping, a label that has been attached to crowdsourced businesses that exploit free labor from the public without offering compensation. Perhaps, media entities benefit from the altruistic and democratic nature of information sharing. The millions of Internet users that voluntarily put content out for free are more than a testament to that.

But where should the line be drawn? When should news organizations and media conglomerates begin to have to start paying for utilizing the time and resources of their volunteer contributors while holding complete ownership of the product – or at the very least, making revenue off of an individual’s product? Continue reading

Making money from content online – presentation

Here’s a presentation I made yesterday at the Fazeley Digital event. It’s intentionally provocative – and I’m sure you’re intelligent enough to read the real points I’m making here. Anyway, comments welcome.

Blog monetization: The book of comments

4 years after launching his blog, a famous French writer publishes a book of comments. The revenues of the book roughly equal 30 years of on-blog advertising.

Pierre Assouline is the typical 50-something, successful French intellectual. Whatever he authors turns into a bestseller, he is involved in the movie industry, writes op-ed pieces for the best newspapers, gives lectures and hosts a radio talk show. And, like many of his ilk, was definitely technophobic. Continue reading