4 years after launching his blog, a famous French writer publishes a book of comments. The revenues of the book roughly equal 30 years of on-blog advertising.

Pierre Assouline is the typical 50-something, successful French intellectual. Whatever he authors turns into a bestseller, he is involved in the movie industry, writes op-ed pieces for the best newspapers, gives lectures and hosts a radio talk show. And, like many of his ilk, was definitely technophobic. Continue reading →