Tag Archives: reach

There’s more than one way to make an impact with data journalism (book extract)

FootPrint on Moon
In an extended extract from the forthcoming second edition of the Data Journalism Handbook, I look at the different types of impact that data journalism can have, and how can better think about it.

If you’ve not seen Spotlight, the film about the Boston Globe’s investigation into institutional silence over child abuse, then you should watch it right now. More to the point — you should watch right through to the title cards right at the end.

In an epilogue to the film — this is a story about old-school-style data journalism, by the way — a list scrolls down the screen. It details the dozens and dozens of places where abuse scandals have been uncovered since the events of the film, from Akute, Nigeria, to Wollongong, Australia.

But the title cards also cause us to pause in our celebrations: one of the key figures involved in the scandal, it says, was reassigned to “one of the highest ranking Roman Catholic churches in the world.”

This is the challenge of impact in data journalism: is raising awareness of a problem “impact”? A mass audience, a feature film? Does the story have to result in penalties for those responsible for bad things? Or visible policy change? Is all impact good impact? Continue reading

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Even “heavy newspaper readers” spend a quarter of their media time online

Some research from The Media Audit makes a pretty strong point about how quickly media consumers’ behaviour is changing:

“The Internet now represents 32.5% of the typical “media day” for all U.S. adults when compared to daily exposure to newspaper, radio, TV and outdoor advertising.

“Even those who are considered heavy newspaper readers spend about as much time online today as the typical U.S. adult. According to the report, heavy newspaper readers, those who spend more than an hour per day reading, currently spend 3.7 hours per day online. In 2006 the Internet represented only 18.4% of a heavy newspaper reader’s “media day,” but today it represents 28.4%.”

But there’s good news for some US newspapers who have made the most of their online presence to achieve an impressive reach “of 80% or more when the past 30-day website visitor figure is combined with the past month print readership figure.”

It will be interesting to see how paywall experiments might result in quite different reach stats for other newspapers in the coming months.

More at MediaPost.