Two experiments by news organisations with Twitter hashtags during today’s UK budget have raised an issue around ‘branding’ and how appropriate it is to social media.
The BBC, it seems, is encouraging users to adopt the #BBCBudget hashtag to flag their tweets as part of the ‘national conversation’. Channel 4’s Faisal Islam, above, feels it’s a waste of 3 characters.
Last week I took a group of MA Online Journalism students to visit the BBC’s User Generated Content Hub. It was a hugely informative conversation about how the biggest team of its kind in the world manages an enormous flow of texts, comments, images and other media (If you want to see more, Caroline Beavon has video of the whole thing, while I recorded a couple of Audioboos answering questions posed via Twitter).
As we were discussing the changing nature of the hub – it is increasingly looking to engage with users beyond the core BBC audience – it became apparent that there is a paradox at the heart of what the BBC does here – and by extension, any UGC effort. And it’s a paradox around objectivity and neutrality. Continue reading →