Tag Archives: trushar barot

Should you ‘brand’ a hashtag?

Faisal Islam: Sure that all the brilliant BBC reporters realise that #BBCBudget goes against the entire point of SOCIAL media. It will be abandoned.

Two experiments by news organisations with Twitter hashtags during today’s UK budget have raised an issue around ‘branding’ and how appropriate it is to social media.

The BBC, it seems, is encouraging users to adopt the #BBCBudget hashtag to flag their tweets as part of the ‘national conversation’. Channel 4’s Faisal Islam, above, feels it’s a waste of 3 characters.

But Channel 4 itself is trying something not too dissimilar: #C4cuts aims to crowdsource details of UK spending cuts. Ed Fraser, online editor for Channel 4 News, is quoted by Journalism.co.uk as saying the channel wants to “harness the power of social media and the wisdom of the crowd”. Continue reading

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The paradox of the BBC, objectivity, and UGC

Last week I took a group of MA Online Journalism students to visit the BBC’s User Generated Content Hub. It was a hugely informative conversation about how the biggest team of its kind in the world manages an enormous flow of texts, comments, images and other media (If you want to see more, Caroline Beavon has video of the whole thing, while I recorded a couple of Audioboos answering questions posed via Twitter).

As we were discussing the changing nature of the hub – it is increasingly looking to engage with users beyond the core BBC audience – it became apparent that there is a paradox at the heart of what the BBC does here – and by extension, any UGC effort. And it’s a paradox around objectivity and neutrality. Continue reading