Tag Archives: alphatwitter

Should you ‘brand’ a hashtag?

Faisal Islam: Sure that all the brilliant BBC reporters realise that #BBCBudget goes against the entire point of SOCIAL media. It will be abandoned.

Two experiments by news organisations with Twitter hashtags during today’s UK budget have raised an issue around ‘branding’ and how appropriate it is to social media.

The BBC, it seems, is encouraging users to adopt the #BBCBudget hashtag to flag their tweets as part of the ‘national conversation’. Channel 4’s Faisal Islam, above, feels it’s a waste of 3 characters.

But Channel 4 itself is trying something not too dissimilar: #C4cuts aims to crowdsource details of UK spending cuts. Ed Fraser, online editor for Channel 4 News, is quoted by Journalism.co.uk as saying the channel wants to “harness the power of social media and the wisdom of the crowd”. Continue reading

The Chinese earthquake and Twitter – crowdsourcing without managers

There’s been an earthquake in China, and the Twittersphere is alive with it. I’m going to write a post on this and keep adding to it through the next hour or so. Let me know anything interesting you’ve spotted @paulbradshaw

The first interesting point is Tweetburner: its most-clicked links shared on Twitter are almost entirely about the earthquake, and show some interesting uses:

China Earthquake tweets on Tweetburner

  1. A Google map of the earthquake location
  2. A BBC blog post about Twitter coverage of the earthquake
  3. A Twitter user’s tweet about experiencing the earthquake (in Shanghai)
  4. A Google translation from Chinese to English of tweets from Twitterlocal
  5. The Earthquake Center’s page on the earthquake
  6. CNN’s report
  7. A picture which appears to be capturing the earthquake in an office
  8. A Summize search for ‘earthquake’

Here is crowdsourcing without the editorial management. How quickly otherwise would a journalist have thought of using Twitterlocal with a Google translation? And how soon before someone improves it so it only pulls tweets with the word ‘earthquake’, or more specific to the region affected? (It also emphasises the need for newspapers and broadcasters to have programmers on the team who could do this quickly) Continue reading