Continuing the serialisation of the research underpinning a new Help Me Investigate project, in this fourth part I describe how one particular investigation took shape. Previous parts are linked below:

• Part 1: Investigative journalism; conceptualising Help Me Investigate
• Part 2: Building the site
• Part 3: Reflections on the Proof of Concept phase

Case study: the London Weekly investigation

In early 2010 Andy Brightwell and I conducted some research into one particular successful investigation on the site. The objective was to identify what had made the investigation successful – and how (or if) those conditions might be replicated for other investigations both on the site and elsewhere online.

The investigation chosen for the case study was ‘What do you know about The London Weekly?’ – an investigation into a free newspaper that was, the owners claimed (part of the investigation was to establish if the claim was a hoax), about to launch in London.

The people behind The London Weekly had made a number of claims about planned circulation, staffing and investment which went unchallenged in specialist media. Journalists Martin Stabe, James Ball and Judith Townend, however, wanted to dig deeper. So, after an exchange on Twitter, Judith logged onto Help Me Investigate and started an investigation.

A month later members of the investigation (most of whom were non-journalists) had unearthed a wealth of detail about the people behind The London Weekly and the facts behind their claims. Some of the information was reported in MediaWeek and The Guardian podcast Media Talk; some formed the basis for posts on James Ball’s blog, Journalism.co.uk and the Online Journalism Blog. Some has, for legal reasons, remained unpublished.

Methodology

Andrew Brightwell conducted a number of semi-structured interviews with contributors to the investigation. The sample was randomly selected but representative of the mix of contributors, who were categorised as either ‘alpha’ contributors (over 6 contributions), ‘active’ (2-6 contributions) and ‘lurkers’ (whose only contribution was to join the investigation). These interviews formed the qualitative basis for the research.

Complementing this data was quantitative information about users of the site as a whole. This was taken from two user surveys – one conducted when the site was three months’ old and another at 12 months – and analysis of analytics taken from the investigation (such as numbers and types of actions, frequency, etc.)

In the next part I explore some of the characteristics of a crowdsourced investigation and how these relate to the wider literature around crowdsourcing in general.