Tag Archives: Hyperlocal Voices

Hyperlocal Voices Revisited: Tim Dickens, Brixton Blog and Brixton Bugle

 

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In our Hyperlocal Voices series we speak to hyperlocal publishers about their journey as they seek to build a successful hyperlocal offer. From time to time we also check in again on some of the more established players to see what’s changed and how their operation is evolving.

One such example is Brixton Blog in South West London.

Originally established by Zoe Jewell in 2010, the site has evolved considerably since, launching the Brixton Bugle newspaper in July 2012 (10,000 copies of which are distributed each month) and working with The Carnegie UK Trust as part of their Neighbourhood News initiative by providing structured work placements for local trainees.

In 2013 The Brixton Blog and Bugle were shortlisted in the ‘Innovation of the Year’ category at the British Journalism Awards, alongside Sun Plus, Guardian Witness and Independent Voices in Danger projects. The team are currently in the middle of a crowdfunder campaign designed to raise money for a part-time news editor.

Co-founder Tim Dickens tells Damian Radcliffe what’s changed at Brixton Blog since we first spoke to them in June 2012; alongside some of their plans for the future.

1. What’s been the biggest change to the site in the last 30 months?

We’ve appointed more editors, who each work on different sections independently on a voluntary basis. These include: Features, Sport, News, Food & Drink, Arts, Music and Listings. The editors commission and write their own content and upload straight to the site, as well as being responsible for their own sections in our monthly print newspaper, the Brixton Bugle.
We also have a couple of (very part-time) team members who are paid for their time, plus an ad sales person.  The physical website hasn’t changed at all.

2. What sort of traffic do you now get and how has that changed?

In the past few months we’ve averaged about 90,000 page views per month, from 65,000 unique visitors. If anything this has dropped from earlier days. Unsurprisingly, traffic is directly linked to volume on content. Sadly, the amount and quality of content going up on the site has varied depending on our time and resources. Our Twitter audience has grown to over 20,000 on our @BrixtonBlog handle – and this helps to build traffic. Our weekly mail-out list continues to grow steadily.

3. Have you seen any changes in the way that audiences interact with you?

We still get the most traffic from social media. Facebook is highest for referrals followed swiftly by Twitter.
We have tried to structure our articles to prompt debate, and as such we have seen an increase in discussion about the issues we cover. This is less and less on Brixtonblog.com, but increasingly takes place on Facebook.
We also have a lot of offline interaction from people who have read the Brixton Bugle who may not be online – we get a lot of phone calls to the office and letters by post.

4. How would you describe your relationship with the traditional media in the area?

We don’t have a relationship with the traditional local media. Because we have a print newspaper we compete with them for print advertising and licensing notices. Our local newspaper, the South London Press, doesn’t have much of an online presence so we don’t compete online. Our biggest competition in terms of traffic comes from other blogs and websites, like Brixton Buzz.

5. What new blogs, bloggers or websites have you seen which you think are doing this stuff well?

We have an enormous respect for London SE1. They are not new – and the fact they have been doing this for so long is testament to how good it is. I think hyperlocal publications can learn a lot from them.

 

Our neighbours, the Herne Hill Forum, provide a very useful service to residents in terms of a directory and discussion forum which has spilled on to do a lot of offline civic good, like setting up the Herne Hill farmers market and attracting funding for street improvements etc.

 

I’ve always had a huge respect for Simon and Sally at OnTheWight.com too.

6. What are you most proud of over the past couple of years?

We ran a beautiful series of features called Faces of Cressingham Gardens, it was a print-first portrait of a series of amazing people who live on an estate which is threatened with demolition by Lambeth Council.To add value to the news coverage we gave to the residents’ campaign, our features editor and a photographer teamed up to give a picture of six very different residents who’d lived there for a long time.
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Photo: Shaun, from Brixton Blog’s The Faces of Cressingham series

It was a moving piece that went beyond the headlines and added real colour and a human element to the news stories.Keith Lewis (the writer) left the politics out of his articles and really succeeded in capturing an essence of his subjects. The first woman he interviewed sadly passed a few weeks later, and we received a really touching letter from her family saying thank you for the article. People still tell me how much they enjoyed reading it.

7. What is currently your biggest challenge?

Creating a financially sustainable platform to do what we do and pay some contributors and editors for their time. Also, funding a central management role to keep it all together. At the same time – and all linked in – we struggle to cover all the relevant news and information in the area, including attending council and other community meetings.

8. What are your plans for the future?

We really want to increase our coverage of local news – including council meetings and community events – which we don’t have the resources to do at the moment.
In the long term, we’d love to see a weekly or fortnightly edition of the Brixton Bugle newspaper, although that is a long way off. We’d like to expand the opportunities that we can offer local young people by way of training in the media industry and journalism too.
We’ve launched a crowdfunder to help pay a new news editor, part-time, to get on top of all the news stories and content that we often miss.

9. What one thing would most help you to move successfully to the next phase of the site’s development?

An angel investor, or grant funding, to give us 6 months to really build a sustainable platform to provide what we do.

Hyperlocal Voices: Jenny Shepherd, Upper Calder Valley Plain Speaker

For the latest in our series of interviews with hyperlocal publishers we head North to Hebden Bridge in West Yorkshire, where online journalist Jenny Shepherd talks to Damian Radcliffe about the Upper Calder Valley Plain Speaker.

Formerly the “Changing More Than Lightbulbs” website, Jenny explains the collaborative journey that the site went on to go live – with input and encouragement coming from a range of sources; how she derived inspiration from a combination of boredom and The Archers; and their current campaign efforts to help Save Calderdale Royal Hospital.

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Who were the people behind the blog?

At first the DCarb Upper Calder Valley group at Hebden Bridge Alternative Technology Centre were behind the blog. I also met UnLtd at a Screen Yorkshire digital workshop, who strongly encouraged me to set it up. And UnLtd then provided a Millenium Award as start-up funding. Continue reading

Hyperlocal Voices: Mark Baynes, Love Wapping

In our latest interview with hyperlocal practitioners, Damian Radcliffe speaks to Mark Baynes from Love Wapping.  A journalist, professional photographer and user experience designer; Mark explains how his mutual love of data and wildlife has manifested itself in this East London  hyperlocal site.

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Who are the people behind the blog?

Just me! Fortunately I have an odd mix of professional skills that are invaluable for hyperlocal work: photography, journalism, print production and web design and development. Continue reading

Hyperlocal Voices: Jack Davies, Tongwynlais

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We’re back to Wales for the latest interview in our Hyperlocal Voices series; as Jack Davies tells Damian Radcliffe about the community website for Tongwynlais in Cardiff. Launched in Summer 2012, the site covers a village in the north of the Welsh capital.

1. Who were the people behind the blog?

I created and continue to run the site entirely on my own. I’ve considered recruiting new contributors but at the moment I have the time and energy to do it myself.

2. What made you decide to set up the blog?

I moved to the village three years ago and felt it wasn’t being adequately promoted as a place to live and to visit.

Many people don’t realise we are in Cardiff. Continue reading

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Hyperlocal Voices: Geraldine Durrant, East Grinstead Online

For the latest in our series of Hyperlocal Voices Damian Radcliffe heads back home to Sussex. Geraldine Durrant,  Editor of East Grinstead Online, explains how the site – ‘an idea whose time had come’ – serves the popular market town.

Launched just four months ago, East Grinstead Online is already generating substantial traffic, and publishes multiple stories every day. Here’s their story…

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1.  Who were the people behind the blog?

I have been a journalist all my working life, and many years ago was news editor of the local paid-for paper.

I moved on as Group Feature Writer for the Croydon Advertiser group and subsequently set up a freelance agency with a photographer colleague which supplied features to newspapers and magazines around the world.

I am mainly retired, although I still do the PR for East Grinstead Town Council and write regularly for the Catholic press.

And I am the somewhat accidental author of four children’s books, the first three of which have been adapted for a stage production which has been touring  the UK this year. Continue reading

Hyperlocal Voices: Matthew Duffy, Coventry Culture

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Not all hyperlocal sites cover everything that’s happening in the patch, some focus on specific subject areas. The latest in our series of Hyperlocal Voices sees Damian Radcliffe look at Coventry Culture. As the site celebrates its first anniversary this month, founder and editor Matthew Duffy tells him about his journey over the past 12 months. Continue reading

Hyperlocal Voices: Jamie Summerfield, A Little Bit of Stone

It’s been a little while since we had a new entry in our Hyperlocal Voices series (where we interview hyperlocal practitioners about their experiences). To kick off our efforts for 2014, Damian Radcliffe touches base with Jamie Summerfield, to talk about A Little Bit of Stone, a community news website for Stone in Staffordshire.

Who were the people behind the blog?

I set up A Little Bit of Stone in August 2010 and was joined a month later by Jon Cook.

We quickly set up a partnership, me doing editorial and Jon looking after web and technical matters. Continue reading