Interactive PR: Who’s paying the blogger?

Interesting story about a company paying bloggers to write favourable reviews of certain products and services – a cautionary tale to check your sources.

1 thought on “Interactive PR: Who’s paying the blogger?

  1. Unknown's avatarTom Kerswill

    Eeek.. that’s a bit scary. Blogs full of spam are bad enough, but ones masquerading as honest journalistic stories are far harder to spot.

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