Second talk: Search Engine Optimisation, here’s the headlines:
Code your website so content is first thing search engines see after meta tags, but not users (e.g. floating divs)
Big corps will steer clear of WordPress due to security concerns.
Get Google webmaster console
Google is all about data acquisition – the more they know about you, the more they can do with you. Never use Google Analytics for commercial data.
If you are getting over 60% of visits from search engines it’s not healthy – you should be getting referrals and directs.
Think about international SEO, which is “soft”, apparently
Get into forums, but ignore directories
“If you’re a web developer, get to know writers”: “journalists are cheap”. They “never ask for enough money” A lot of link builders are journalism students
Google algorithm has around 400 variables; we only know around 200. But Google’s black box is us and what we users do.
SEO for wordpress
Google Ranking factors
Google webmaster central blog
Google keyword finder