thelondonpaper is closing – with a pre-tax loss of £12.9m last financial year on £14.1m turnover. Maybe if they’d sorted out their SEO strategy, they’d have got more website visitors and sold more adverts? (See this story in video form).
With no meta description, google has to guess what to show in its results – and the picture reveals what it shows for thelondonpaper’s home page.
Would this tempt YOU to click through?
UPDATE: from someone who worked with the website team at thelondonpaper: “The website relaunch included a number of changes to improve the search engine optimisation of the site. These had a pretty substantial positive impact. The issue you raise was a known one and would have been fixed in time. In general though, recent website performance had been good.”