Strong factual storytelling relies on good idea development. In this video, part of a series of video posts made for students on the MA in Data Journalism at Birmingham City University, I explain how to generate good ideas by avoiding common mistakes, applying professional techniques and considering your audience.

The links mentioned in the video include:

• The Decision Lab: SCAMPER Method
• Nathan Baugh’s 4 pillars of story structure

Related post: Here’s how we teach creativity in journalism (and why it’s the 5th habit of successful journalists)