Worth reading.

New recruitment site launched aimed at bloggers, reports Blog Herald, who also mention www.insideblogging.com. Here continueth the corporatisation of the blogger.

Glasgow Caledonian University has set up the eMotion Laboratory to find out… Game makers, take note.

Looks like Yahoo is following in Google and Micrsoft’s footsteps and looking to allow people to search for video clips (reported by CNET). Lengthy quote:

“For search providers, offering searchable video is an extremely attractive new market because it not only keeps them relevant to consumers hungry for multimedia, but it also helps them appeal to brand advertisers, which spend about $60 billion annually on commercials. Major TV advertisers are comfortable with the effects of commercials, and they’re likely to wake up to Internet opportunities once on-demand video is ubiquitous.

“As a result, Yahoo, Google and others are already courting Hollywood to cinch relationships. Their courtship will be essential in building business models for video advertising, distribution and content sales–all hurdles to making multimedia search a success.”

It looks like RSS will play a part, and one interest for bloggers is, “the system could be used to allow people to aggregate video feeds on a personalized Web page, for example.”

CNET reports “The W3C (World Wide Web Consortium) on Wednesday released Architecture of the World Wide Web, Volume One, an ex post facto conceptual blueprint of the Web that it’s pushing as a practical guide for designers of Web software. […] Subjects covered in the document include how the Web links documents to one another, how it scales to large numbers of surfers, and design pitfalls to avoid.”

As if to make a point about writing for the net, I have dropped this blog’s previously too-ambiguous name and plumped for the much more browser-friendly O-Journalism. I would have gone for the even plainer Online Journalism but it was already taken (and as for e-journalism, well the days of putting an ‘e-‘ in front of everything are better left behind). This also represents a certain narrowing of focus, although I will still comment on other online developments that inevitably impact on online journalism.

For more along these lines see this article in the Search Engine Journal, which talks about search engine friendly URLs, albeit with more of an emphasis on archived postings. Now to update my search engine listings…

…in which Dylan Jones goes over what makes a good magazine cover, including the excellent tips:

• Never promise what you can’t deliver
  
• Never ask a question on the cover
• Cover lines can never be too big
• Cover words need to make sense.

Personally, my three favourite cover line words were “FREE”, “NEW” and “SEX”. Sadly, I never got much chance to use the third.

A salutary lesson in checking your sources when using blogs concerns some American blogs “being used as proxies for campaigns”. And on the subject of unreliable sources, you can also add the BBC being hoaxed by a spoof website, and financial websites being fooled by a hoax press release.

This time from Search Engine Journal on search engine-friendly URLs and search engine optimisation.

Movie trailers on the web? Big deal. How about an entire film on your mobile phone? According to this article, that’s just what’s happening with “Rok Sako To Rok Lo“, an Indian production which you can also watch on the big screen. Of course this could just be a publicity stunt and they really don’t expect anyone to sit in front of their phone for a couple of hours, but that would be cynical…