(Editor’s Note: This is the first in a three-part series on local online news video. The first focuses on content. Tomorrow’s part two will explore design and usability and part three will take a look at advertising.)
Though local news sites have expanded their production of content and made great strides in technological advances on their video platforms, they haven’t exactly reached the next threshold or industry standard in online video. In many cases, this “standard” is being set by media giants like CNN and user-generated social media sites like YouTube. In fact, a recent study shows that watching online video is more popular than Facebook or Twitter. The trend is continuing in that direction and the time spent watching online video has increased as well. And with YouTube now getting into the local news business with its News Near You feature that will grab news clips from sources that are 100 miles from your computer’s IP address, local news organizations should worry.
Many of the local news sites are still experimenting and beginning to define the type of video content they would like to produce. Below are lessons learned from a thesis study that examined how 10 local news sites in the Minneapolis-St. Paul, Minnesota, USA market used online video. The conclusions made here, are also gathered through interviews of editors at the respective organizations (Note: Several did not want or could not appear for publication as a result of organizational policies). The full study can be found here (beware it is about 60 pages in length). Below are the sites studied. However, I will also note that the study did not include TheUpTake, which actually provided a lot of online video content for many of the sites below and has had led some great innovations in online video.