Tag Archives: features

Longform writing: how to write a beginning to hook the reader

7 ways to begin a longform story: person, place, action, detail, question, problem, revelation

Previously I’ve looked at 7 story types that can help organise an investigation and the 5 stages of a longform story. In this follow-up post (taken from a class in my MA in Data Journalism and MA in Multiplatform and Mobile Journalism) I look in more detail at the editing process once you have a longform story laid out — specifically, how to start that long feature.

Beginnings are notoriously tricky for any writer. For news reporters the advice is simple: start with the ‘new’ thing in your story, and make sure there is a verb in there: a person has said something; a report has revealed something; authorities are looking for someone, warning about something, planning to do something; and so on.

But in longform and feature writing the approach is more subtle. Although we can choose to report that something has been ‘revealed’ right at the start, this risks removing tension from the story and leading the reader to abandon it before they have the full picture.

Instead, then, journalists use a number of techniques to keep the reader engaged across a longer format — with the important implied promise that the story is going to be worth it.

So, for anyone struggling to think of a way to start a longer story — or feel that you can improve the approach you’ve chosen — I’ve pulled together seven types of beginning that are used in longform reporting and feature writing, with some considerations to bear in mind — and plenty of examples. Continue reading

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