So far this model has looked at sourcing stories in the new media age, and reporting a news story in the new media age. In this third part I look at what should happen after a news story has been reported, using a familiar framework: the 5 Ws and a H – who, what, where, why, when and how.

A web page – unlike a newspaper, magazine or broadcast – is never finished – or at least, can always be updated. Its permanence is central to its power, and relates directly to its connectivity (and therefore visibility).
Once out there it can be linked to, commented on, discussed, dissected, tagged, bookmarked and sent to a friend. That can take place on the original news site, but it probably doesn’t. The story is no longer yours. So once the news site has added comments, a message board, ’email to a friend’ boxes and ‘bookmark this’ buttons, what more can it do? Continue reading →