Here’s a conundrum thrown up by new media: if you broadcast a 3D replication of a cricket game, are you infringing the broadcaster who bought the television rights?
That’s what’s happening with Cricinfo. New Media Age reports that its 3D cricket coverage “could undermine Sky’s rights” (subscription required):
“Cricinfo … has developed an application that ties 3D animation to the site’s ball-by-ball updates. The technology tracks over 20 differentials in each ball that’s delivered and broadcasts a 3D version directly after every bowl.
“Experts have claimed that the move could infringe copyrights and the technological developments could lead to a new set of rights covering 3D animation being introduced.”
And what if you’re watching in Second Life..?